Cyworld, a South Korean social networking site, was launched into the US market in August 2006. The unique feature of Cyworld is ‘3-D minihome’, a personal homepage for avatar – a member’s virtual alter-ego. With the saturation of the South Korea market, CyWorld decided to focus on global expansion. In 2005 and 2006 Cyworld launched its beta services in Japan, China, Taiwan, Vietnam and German. In 2006 Cyworld announced its plan to enter into the US market.
We, Vineesh (India), Santiago (Columbia), Felipe (Columbia), Damir (Rusia), Majeed (Saudi) and me ( Indo) are playing a role as marketing team of cyworld and presenting the elaborate expansion idea to US local media and business influencer, convincing them the expansion would be value for business.
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